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企业管理——中国管理

繁华晓筑

 
 
 

日志

 
 

商务英文写作技巧  

2011-12-01 22:38:18|  分类: 商学院 |  标签: |举报 |字号 订阅

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商务英文写作技巧 

Business English Writing Skills

 

Why and What: 

Is it “Ms. Lady,” or “Dear Madam,”; Is it “ I would appreciate it if …” or “I would appreciate

if...” ; Is it “ We cannot do anything about your problem”; or “Unfortunately we are unable to help

you on this occasion.”; is it “ I should be glad if you would, or “ Please”; Is it “The program gains

efficiency by eliminating the superfluous instructions” or “The program gains efficiency when you

eliminate the superfluous instructions?” 

 

Every day, you may not be confident enough in writing perfect English documents and

sometimes make big or small mistakes. For examples: what you write may not be well

mind-mapped” in that your “readers” can not accurately understand what you want to tell

them; what you write contains abundant words and phrases which make your documents

“clumsy” with unwanted “fat”; what you write is not in a professional or proper style with a clear

tone in that you have warned your” readers” that you are not professionally tuned.

 

Your English is already good enough, but you want to be in your element with skills to write

professional, effective, and impressive business English. Reaching such a level, you will be able to

communicate more effectively and your image reflected to your boss, colleagues and clients or

even to the public will be significantly improved. This is where this course will exactly take you to.

 

Course objectives:

After the program, participants will 

ü  Identify the weakest links in their business English Writing;

ü  Apply 5 steps to successful writing;

ü  Use the 4 point plan and 10-step methods to write highly effective English  

documents;

ü  Find out writing professional Business English is no longer a too hard skill;

ü  Save time and dramatically increase their working efficiency and the chance of being promoted.

Course Contents:

Session 1.
Critical thinking about Business English Writing:

1.1. When you need to use pen or when you need to use mouth?-the advantage and

disadvantage in using written communication to convey your ideas and information;

1.2. What are the benchmarks for good business English writing, and how it will benefit you?

1.3. What are the critical challenges for Chinese to write culturally-wise business English?

*  Brainstorm

 

Session 2.5 Steps to successful writing:

Step 1. Preparation;

2.1. Establish your Purpose;

2.1.1. What do you want your readers to know, to believe or to do when they have read your

 documents?

2.1.2. The effective ways to establish your purpose;

2.2. Identify your audience or readers- Analyze your readers;

2.2.1 Determining your readers’ needs;

2.2.2 Do you write to an individual reader or a diverse audience?

2.2.3. How difficult will it be for your reader to understand your documents?

2.2.4. Will the reader just file away your document or will he post your documents on the wall

such as a public notice after he reads it? 

 

Step 2. Research:

2.5. Brainstorm to determine what you already know;

2.6. Conduct research;

2.7. Selecting facts and sourcing what you need;

2.8. Avoid plagiarism.

 

Step 3. Structuring:

2.9. Methods of development;  

2.9.1. Inductive and Deductive Methods;

2.9.2. Chronological method;

2.9.3. Comparisons method;

2.9.4. Definition method;

2.10. Using mind-map to structure your ideas, facts and information.

*  Case Studies and Exercises 

 

Step 4.Writing-Dos and Don’ts for good Business Writing:

2.11. Remember your ABC;

2.12. Be courteous and considerate;

2.13. Use appropriate tone;

2.14. Writing naturally and sincerely;

2.15. Apply KISS principle;

2.16. Don't use “ancient” terminology;

2.17. Don't miss essential details;

2.18. Don't to be inconsistent;

2.19. Don't use passive voices but active voices; 

2.20. Compose CLEAR communications.

*  Case Studies and Exercises 

 

Step 5.Editing/ revision:

2.21. Unity and coherence;

2.22. Clarity;

2.23. Ethics;

2.24. Grammar;

2.25. Mechanics and Punctuation.

*  Case Studies and Exercises

 

Section 3. Email and business letter writing skills:

3.1. How to start or end a business letter or Email ?

3.2. How to write a business letter ?

3.3. The weakest links in your Email;

3.4. How can you make your Email work for you?

3.5. Netiquette.

*  Case Studies and Exercises 

 

David Chen

MSc in Cross-cultural Management

City and Guilds Certified International Trainer

Nationally-Certified Corporate Trainer

Specially Invited Lecturer, Melbourne Business School

Worked as column writer for China daily and "Shanghai Job Market"

 

David is a soft-skill corporate trainer for Wipro BPO (the second largest BPO in the world) on a long term basis to regularly provide “ Stress Management”,” Attitude in Action”,” Fish Philosophy” training programs for Wipro’ s Chinese employees. The evaluations by Wipro are excellent.

 

David’s educational background covers the areas of Individual Psychology, Social Psychology, Behavioral Science, Cross-Cultural Relations, Eastern Philosophy and Business Administration.

 

David's resource partners are advanced professional cross-cultural and soft-skills trainers located in US, Austria, Australia, Sweden, and Denmark. David keeps a routine exchange of studies and experiences with his partners, which enable him to boast on his profound knowledge of worldly-frontier cross-cultural theories and their real-life practice as well as internationally-proven soft skill training techniques.

 

David has 20 years business experience as 1) International Business Officer at a provincial level government commerce department coordinating foreign invested joint projects and foreign trade business 2) International Business Officer at a Sino-US joint venture (a national first level enterprise) in managing foreign affairs and facilitating communication between senior Chinese and American managers 3) Foreign Trade Sales Executive in selling and negotiation 4) Senior Manager at London Chamber of Commerce in business and marketing developments, customer service and project management 5) Senior Manager at Sino-Australian Culture and Education Exchange Center and Sino-Canadian Cultural and Education Exchange Centers in cultural and education project management, marketing development and customer service  6)an entrepreneur and chief trainer in developing an international management training company.

 

David's cutting edge advantage is his deep and wide study of ancient and modern Chinese culture, philosophy and business. Moreover, he has up to date, systematic and profound Knowledge of global cross-cultural theories and skills and 20 years business experience. Additionally, David has vast psychological expertise and profound study in coping with emotions and stress, prodigious experience in making speeches to audiences that ranged from 10-200 members at Fortune 500 companies and also extensive studies on presentation skills.

 

David has been working and associating with people from various countries covering all the major cultures of the world. His extensive life and work experience with Expats and Chinese and the cross cultural problems that he has had to deal with lead to the creation of his cross cultural communication and soft skills management programs, which he has been researching, teaching and lecturing for the last 7 years. David is a much sought-after trainer and facilitator of intercultural development programs and soft skill training programs with multinationals.

 

David is a versatile trainer/consultant, his training style features as: "Deep Analysis, Vivid Case Studies, Interactive Learning Methods, and Specific Tools".

 

David’s Past and Current clients:

China Telecom

Wipro

HP

Nokia

Carrefour

Melbourne Business School

IBM

Schindler

Tait

VCST

Rohm and Haas

Finnish Airlines

Haldex

CK Clothing

Innse Berardi

Steelcase

Belton Electronics

GCE Gas Control Equipment

Bungalows5

Duncan Otis

-Great Wheel

B&W babcock&Wilcox

Minding manners limited-

Etc.

David's cross cultural training workshops/seminars

have been participated by executives from such as

L'Oreal

Deakin University

C&A China

Aden Services.

Etc 

 

陈大伟简介

陈大伟视频

《驾驭中西文化沟通与管理的技巧和艺术》

《大客户销售礼仪》

《跨文化沟通管理及团队建设》

《情绪压力管理》

《跨文化商务英文写作技巧》

《双语简报及演讲技能》

《西方公司工作的8个习惯》

《跨文化高级商务英语沟通》

《通用管理能力提升》系列课程

 

跨文化管理LOGO - 凤归来 - 为中国企业喝彩!跨文化管理
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